Archive / design

  • Aftermarket game-changer

    14 March 2016

    Unprecedented longevity and the rapid model year changeovers of today’s cars are challenging the traditional aftermarket business of the large automakers. In response, as Anthony Smith reports, a recently published white paper by Ricardo Strategic Consulting outlines how new strategies can be developed to protect customer satisfaction, brand loyalty and profits.

    There can be no doubt that the vehicles of today are lasting much longer than they used to. In 2014, for example, new vehicle registrations in the US outpaced scrappage by a staggering 42 percent. As a result of this ongoing trend, the average age of all operational light vehicles ...

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