Thought leadership
Media Technical can help develop an effective ‘thought leadership’ strategy which aims to place a client’s brand at the centre of informed debate in an area crucial to their future business needs.
The more abstract and specialist the core defining principles of the product or service, the greater the challenge in promoting higher level brand values and characteristics non-specialist stakeholders – who may be crucial influencers and facilitators of its commercial success.
By helping our clients to position themselves at the forefront of topical and informed debate on key current and future issues facing their markets, MediaTechnical can help to create an environment in which they become the ‘go to’ supplier of choice.
The promotional process is thus implicit rather than explicit – it is about building a positive image of the brand amongst a wide range of stakeholders with the aim of positively informing and influencing future purchase decisions.
EXAMPLE PROJECTS
Ricardo plc & National Grid plc
Services Provided
Message development and full technical authorship of strategic white paper promoting technology options. Launched in both the automotive and power generation trade media, and mainstream channels.
Outcome
Achieved aim of positioning clients at the front and centre of debate in this rapidly developing area of technology.
Romax Technology Ltd
Services Provided
Key message development and technical authorship of a white paper to be used as sales collateral for a new Computer Aided Engineering software product.
Outcome
Successfully deployed by the client as a part of its promotional strategy.